Photography proposal template
Photography proposal template for brand and event shoots
A shoot is mostly preparation and editing, and this photography proposal template prices it that way: pre-production, one shoot day, photo editing and video editing as separate lines, with usage rights spelled out so the client knows exactly what they can do with the files.
9 sections, a cover page, 6 priced items (2 optional), AUD with GST, 50% deposit, valid 21 days
Opens the proposal generator with this template chosen. Describe the job and the AI writes it in this section order, or choose Open as is to start from the template's own text and sample prices.
The template, in full
Text in square brackets is what you replace. Prices are the template's sample prices in AUD.
About us
[Your company] shoots photography and video for brands that want images that look like them, not like stock. [Describe your style, your kit and the kinds of shoots you do most.]
Understanding your needs
[Client company] needs a library of images and short video for [website, social and campaigns]. [Note the locations, the people involved, the deadline and the look you discussed.]
What success looks like. A consistent set of images and clips the team can use across every channel for the next year, delivered on time and organised by use.
Our approach
Good shoot days are planned days. We handle the planning so the day itself is calm.
- Pre-production:
- Shot list, mood board, schedule, location recce and a call sheet shared the week before.
- Shoot day:
- [One] full day on location with photographer, videographer and assistant, lighting and sound included.
- Edit:
- Culling, colour grading and retouching for the photo set; a cut of each video with music and captions.
- Delivery:
- Final files in web and print sizes through an online gallery, organised by scene and use.
Deliverables
- Shot list and call sheet
- [80] edited photographs in web and print sizes
- [3] short videos of 30 to 60 seconds
- Online gallery with download rights
- Raw footage archive for 12 months
Timeline
- Pre-production call:
- Week 1
- Shoot day:
- [Date]
- Photo preview:
- Shoot plus 5 days
- Final delivery:
- Shoot plus 3 weeks
Investment
The quote covers one shoot day and the deliverables listed. Hair, makeup, talent and props are arranged on request and charged at cost.
| Item | Qty | Unit price | Tax | Amount |
|---|---|---|---|---|
| Pre-productionShot list, mood board, recce and call sheet.1 at $600.00, tax 10% | 1 | $600.00 | 10% | $600.00 |
| Shoot dayPhotographer, videographer, assistant, lighting and sound.1 day at $3,200.00, tax 10% | 1 day | $3,200.00 | 10% | $3,200.00 |
| Photo editingCulling, colour grading and retouching of 80 images.1 at $1,200.00, tax 10% | 1 | $1,200.00 | 10% | $1,200.00 |
| Video editingThree short edits with music and captions.1 at $1,800.00, tax 10% | 1 | $1,800.00 | 10% | $1,800.00 |
| Extra shoot dayOptionalSuggested: A second day for additional locations or scenes.1 day at $3,200.00, tax 10% | 1 day | $3,200.00 | 10% | $3,200.00 |
| Drone footageOptionalSuggested: Licensed drone operator for aerial shots.1 at $900.00, tax 10% | 1 | $900.00 | 10% | $900.00 |
- Subtotal
- $6,800.00
- GST
- $680.00
- Total
- $7,480.00
- Deposit due now
- $3,740.00
- Balance
- $3,740.00
Optional items show their price but stay out of the total until the client ticks them.
Why us
- Shoots delivered:
- [200+]
- Delivery time:
- [3 weeks]
- Brands returning:
- [80%]
Terms
1. Payment. A 50 percent deposit is due on acceptance and secures the start date. The balance is invoiced on completion and payable within 14 days. Work does not begin until the deposit is received.
2. Changes to scope. One round of changes is included on the photo selection and on each video cut. Re-shoots are quoted as a new shoot day.
3. Cancellation. A shoot cancelled or moved with less than seven days notice forfeits the deposit. Weather calls for outdoor shoots are made the day before and rescheduled without charge once.
4. Intellectual property. Ownership of the final deliverables passes to [Client company] on receipt of final payment. [Your company] keeps the right to show the completed work in its portfolio unless asked in writing not to.
5. Usage rights. [Client company] receives an unlimited, perpetual licence to use the delivered images and videos for its own marketing. Resale or transfer of the files to a third party needs written agreement.
6. Validity. This proposal is valid for 21 days from the date on the cover. Prices after that date may change with notice.
Next steps and acceptance
To go ahead, sign below or click Accept on the online version. We will send the deposit invoice and confirm the start date within one business day, then book the kickoff call.
Signature: Accepted for [Client company] (name and date).
Signature: For [Your company] (name and date).
Questions people ask
What deliverables does the template list?
A shot list and call sheet, eighty edited photographs in web and print sizes, three short videos of 30 to 60 seconds, an online gallery with download rights and a raw footage archive kept for 12 months. The numbers are in brackets so you can match them to the package you actually sell.
How are usage rights handled?
The usage rights clause gives the client an unlimited, perpetual licence to use the delivered images and videos for its own marketing. Reselling or passing the files to a third party needs written agreement. If you license by term or channel instead, rewrite this clause before you send.
What does the client pay up front?
Half. The deposit is 50 percent of the $7,480 total, which is $3,740, due on acceptance to secure the shoot date. A shoot cancelled or moved with less than seven days notice forfeits the deposit, and an outdoor weather call made the day before is rescheduled once at no charge.
Which add-ons are optional?
An extra shoot day at $3,200 and drone footage at $900. Both appear in the table marked optional and are left out of the total until the client selects them. Because the deposit is a percent, ticking an extra day also raises the deposit before the client accepts.
When are the photos delivered?
The timeline promises a pre-production call in week one, the shoot on the booked date, a photo preview five days after the shoot and final delivery three weeks after it. One round of changes is included on the photo selection and on each video cut; re-shoots are quoted as a new day.