A Qualtrics alternative for small surveys and feedback

Where Qualtrics is better

• Real research controls

  Quotas, branching, smart logic and best practice guidance are built into the Qualtrics survey builder, which is what a study needs to reach the right respondents in the right numbers. The OneCraft Logic tab only moves a conversational respondent forward or ends the form.

• Analysis inside the tool

  Crosstabs, statistical analysis, 30 plus chart types and AI summaries of video feedback happen in Qualtrics dashboards. OneCraft hands you a CSV; every percentage, chart and significance test is your job.

• Respondents on tap

  Qualtrics offers integrated human panels and synthetic audiences, so a study can be fielded without your own list. OneCraft has no panel; it reaches only people you send the link to.

• Exports researchers expect

  SPSS, Tableau, Power BI and Looker are on the export list. OneCraft exports CSV only, with a matrix joined into one column, which takes cleaning before any statistics package will read it the way a researcher wants.

Where OneCraft is different

• Priced for a single survey

  There is no sales call and no interaction metering. A free account with 100 credits a month can generate a survey and keep collecting responses, and paid plans start at $8 a month.

• A survey drafted from your notes

  Paste the questions you already have, or describe the decision the survey must inform, and the generator writes sections, scales and a welcome screen in one pass. On a paid plan a PDF of an old paper survey can be the starting point.

• Forms as well as surveys

  The same builder makes classic forms with design blocks and e-signature fields, so an enrolment form, a consent and the end of course survey can come from one account and one look.

A finished example

Course evaluation form that separates teaching from materialsMade with OneCraft, exactly as the generator and editor left it. Open the page for the full breakdown.

Pricing in plain terms

Qualtrics prices its platform by interactions. Its survey software page, read on 21 October 2026, says pricing is based on interactions including the number of survey responses and minutes of video feedback, that online pricing starts at $420 per month, and that a free account offers basic survey functionality with limited features. Its pricing page lists customer experience, employee experience and market research products, each with a Request Pricing button rather than a figure. OneCraft lists monthly prices on its own page: $0, $8, $25 and $125 for 100, 500, 1,500 and 7,500 AI credits.

Who outgrows a small survey tool

A researcher who must hit quotas by age and region, randomise question order to remove order effects, pipe earlier answers into later questions or run conjoint style studies will outgrow a form builder within one project. So will a team that reports statistical significance to a board every quarter. Those features are listed by name on the Qualtrics page and none has an equivalent here.

Who never needs Qualtrics

A café asking about a new menu, a small college running end of term evaluations, an HR lead checking staff wellbeing with eight questions, or a club asking members about fees. These surveys need clear wording, a rating scale or matrix, one or two open questions and a spreadsheet at the end. Paying research platform prices for them buys features nobody will touch.

How these claims were checked

Qualtrics figures come from its pricing page and survey software page as read on 21 October 2026. OneCraft cells cite an internal ledger read from the product source, including the absences listed above.

Who should stay with Qualtrics

Stay with Qualtrics if your work needs quotas, randomisation, respondent panels, statistical analysis or SPSS exports, or if your university or employer already licenses it. Those are the reasons Qualtrics exists, and a small form builder offers none of them.

Questions people ask