Sponsorship request, Brayford Junior Football Club to Halloway Hardware
Sponsorship request letter with three packages and what each one buys
A sponsorship request that asks for support gets nothing, because the reader has no idea what support means. This one page letter from a junior football club gives the club in numbers, puts three packages at $500, $1,500 and $3,500 in a table with exactly what each buys, and explains that the top one pays for the jersey run.
The document, page by page
Every page as it renders and as it prints, with nothing summarised. Read the wording before you reuse it.
Section by section
What each section is for, so you can keep the ones you need and drop the rest.
- Letterhead
- The club's masthead letterhead with its ground, sponsorship email and phone.
- Date and addressee
- 14 January 2027, the shop owner by name, the business and the suburb.
- Subject
- Sponsoring the club for the 2027 season, in one line.
- The club in numbers
- Players, teams, home rounds and the season's attendance.
- Three packages
- Ground at $500, team at $1,500 and club at $3,500, each with what it buys.
- What the money pays for
- The jersey run, training shirts and balls, and the referee levy for a home round.
- The deadline
- A callout tying 28 February to the 3 March print date and Round 1 on 4 April.
- If none of these suit
- The boot and registration fund, and an offer to take goods instead of money.
- Next step and sign off
- A visit in the week of 1 February, a mobile number, and the coordinator's name.
How to adapt this document
For a one off event rather than a season, replace the club numbers with the event's expected attendance and its date, and add what happens to the sponsor's logo after the event, because the sponsor is buying a single day and wants to know whether anything survives it. For a request to a large company with a community program, drop the three packages and ask instead for the program's application window and criteria, since a letter asking a national retailer for $3,500 by 28 February will not reach a decision maker. For a school or an arts group, keep the structure and replace the fence sign with the equivalent placement, then name the audience precisely, because a sponsor comparing you to the football club down the road needs numbers in the same shape.
What makes this document work
The club is four numbers, not an adjective
214 registered players in 12 teams from under 6 to under 16, 11 home rounds between April and September, about 160 families at a home round, roughly 1,700 people across the season. A sponsor can work out a cost per person from that without asking a single question.
Three packages, and what each one buys is concrete
Ground at $500 is a fence sign and a name on the website. Team at $1,500 is a logo on one age group's training shirts plus a sign and a photograph for the shop. Club at $3,500 is the logo on every playing jersey, two signs and the naming of the Round 6 family day.
The deadline is a printing date, not a sales tactic
The jersey order goes to the printer on 3 March so the teams have them for Round 1 on 4 April, so a logo supplied after 28 February cannot go on the jerseys, although the signs and the website can wait. A deadline with a reason behind it is one a reader takes seriously.
Questions people ask
What should a sponsorship request letter include?
The organisation in numbers, what the sponsor gets at each level, what the money pays for, a deadline with a reason, and a person to call. This one fits all five on a page. A letter that describes the club's values and asks for support puts all the work on the reader.
How many sponsorship tiers should a letter offer?
Three is plenty, and they should differ in kind rather than only in price. Here the difference between $500 and $3,500 is a fence sign against a logo on every jersey, which is a different proposition, not more of the same. Five tiers turns a decision into a comparison exercise.
Is sponsorship tax deductible for the sponsor?
Sponsorship is usually treated as a business expense where the sponsor receives advertising or promotional benefit, which is different from a donation to a charity endorsed as a deductible gift recipient. A community club may be neither, so say what the sponsor gets and let their accountant decide how to treat it.
What can a club promise a sponsor?
Only what it can deliver, and in the terms it delivers it. This letter promises a fence sign, a logo placement, a team photograph and the naming of one round. Attendance figures and reach claims used to sell a package have to be able to be substantiated, so use the numbers your own records support.
Should a sponsorship letter offer an alternative to money?
Yes, because a local business often has stock rather than cash. This one offers a donation of any size to the boot and registration fund, which covered 19 families last season, and says the club will talk about goods instead. Naming the fund and the number of families makes the smaller option feel real.
When should sponsorship letters be sent?
Against the club's own deadlines, not the season start. This letter goes out on 14 January for a season starting in April, because the jersey order is placed on 3 March. Send it too late and the only package left to sell is the one that does not need lead time, which is usually the cheapest.
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