Burrow Pre-Seed Deck
Pre seed pitch deck
A complete pre seed round for Burrow, an invented veterinary software company with a prototype, three unpaid design partners and no revenue at all. It is built the way pre seed decks are actually built rather than as a shrunken seed deck: the founders arrive on slide two because at this stage the founders are the investment, and the traction chart is replaced by the evidence a pre revenue company can honestly show.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Names the company, the round and the stage before anyone asks.
- Slide 2pillars
- Puts the founders on slide two, because at pre-seed the team is the thesis.
- Slide 3checklist
- States the problem as four things that happen at the counter every day.
- Slide 4intro
- Answers why now, the section ninety percent of funded decks include.
- Slide 5comparison
- Shows the solution as one morning run twice, rather than a feature list.
- Slide 6pillars
- Defines the product narrowly, so it reads as a wedge and not a platform.
- Slide 7metrics
- Replaces a traction chart with the evidence a pre-revenue company can honestly show.
- Slide 8metrics
- Sizes the market from the segment we can reach, not from a global total.
- Slide 9pricing
- Puts one price on the slide so the revenue model needs no explaining.
- Slide 10timeline
- Turns the raise into four dated milestones ending at the seed bar.
- Slide 11investment
- States the amount, the runway and the three things it buys.
- Slide 12closing
- Ends on the argument rather than a thank you, which is what a pre-seed is selling.
What makes this deck work
The founders come before the product
Slide two names four people and what each of them has actually done, because a pre seed investor is buying the founders. Antler and Forum Ventures both tell founders to move this slide forward, and it changes how the rest of the deck reads.
Validation stands in for traction
There is no revenue chart, because there is no revenue. Instead: three clinics running the prototype daily and unpaid, 142 clinics on a waitlist that came from one newsletter post, and 11 of 14 practice managers naming the same problem. Specific, checkable, and honest about the stage.
The ask ends at a number somebody else set
The plan slide finishes at sixty paying clinics and $281K of recurring revenue, and says out loud that this is the bar the next round has named. That turns the raise into arithmetic instead of optimism.
Questions people ask
How is a pre seed deck different from a seed deck?
A pre seed deck sells the founders and the insight, a seed deck sells early evidence. In practice that means team moves to slide two or three, the traction slide becomes a market validation slide, and financial projections are directional or left out entirely until a second meeting.
How many slides should a pre seed deck have?
Ten to thirteen. Forum Ventures tells founders to keep the first deck to ten slides or fewer. This example runs twelve and can be read in about three minutes, which is roughly how long a first pass actually takes.
What do I put on the traction slide with no revenue?
Anything specific that proves the pain is real: design partners using a prototype, letters of intent, waitlist numbers with where they came from, and what a set of customer interviews actually said. Vague momentum language reads worse than an honest zero.
Do I need a competition slide at pre seed?
Opinions differ. Antler keeps one and notes investors spend longer on it at pre seed than at seed. Forum Ventures says a first meeting deck does not need one. This example folds the competitive point into the why now slide, which names what changed in the market and what the alternatives cost today.
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