Form questions
Event feedback questions to send the morning after
Send 8 to 10 of these the morning after. Never skip the overall rating, what the attendee would change, and whether they would come again. The rest depend on the event: a session grid for a conference, value for money for a paid ticket, a dietary question for a catered day.
Event feedback has to separate what attendees thought of the content from what they thought of the room, the food and the queue, because different people fix each. These twenty questions keep those apart and end with the one decision every organiser needs: would they come back.
The questions
Overall
Overall, how was the day?Single choiceRequired
Excellent, good, fair, poor. With no middle point, fine is not available as an answer.
How closely did the event match what was promised when you registered?Single choice
1 to 5, not at all to exactly.
Was the event worth the time you gave it?Single choice
Yes, mostly, not really, no.
How would you rate the value for the ticket price?Single choice
Leave it out of a free event, where it measures nothing.
The content
Rate the sessions you attendedRating grid
One row per session and one answer per row. Past six rows, split the grid by day.
Which session was most useful to you?Dropdown
What was the best part?Long text
What would you change?Long text
The open question organisers read first. Keep it straight after the ratings.
Which topics would you like more of next time?Multiple choice
How was the balance between talks and time to meet people?Single choice
Too much talking, about right, too much open time.
Logistics
Venue, food and timingRating grid
Venue, catering, schedule and registration as rows, 1 to 5 across.
How easy was it to find your way around the venue?Single choice
How did check in go when you arrived?Single choice
Quick, a short queue, a long queue, I had a problem.
Did sessions start on time?Single choice
Were your dietary requirements met?Single choice
Yes, partly, no, I had none.
Next time
Would you come next year?Single choice
Yes, probably, not sure, no.
How likely are you to recommend the event to a colleague?Single choice
0 to 10 as eleven options.
Who are you?Dropdown
How did you hear about the event?Dropdown
Email, if you want a replyEmail
The email field works in a conversational survey. Keep it last and optional.
Which questions to make required
Only the overall rating is required, because it is the one number the event report is built on and a response without it cannot be counted. The linked form also requires its two open questions and the return question, which suits an eight screen survey. On a longer version every extra required screen costs completions, so those three are strongly recommended here rather than enforced.
- Overall, how was the day?
The form built from these questions
A static copy of the finished form, from its own example page.
Three ways to change this bank
For a webinar, delete the logistics section and ask instead about sound and picture quality, whether the attendee watched live or the recording, and whether the length felt right. Keep the session grid only if there was more than one speaker. For an internal staff day or town hall, drop value for money and the recommendation score, ask whether the day was worth an afternoon away from normal work, and turn Who are you into a department list. For a festival across several days, add a checkbox for the days attended, give each stage its own short grid rather than one long one, add transport and parking to the logistics grid, and ask which day would bring the attendee back next year.
Questions people ask
Should event feedback rate each speaker by name?
Rate sessions rather than people. A grid with session titles gets calmer answers than one with speaker names, and it still tells the organiser which talks worked. When two speakers share a session, the session title keeps one weak half from being blamed on the other. Name speakers only in a separate survey for speaker development.
Is a four point overall rating better than five?
For a one off event, often yes. A four point scale with no middle forces a lean towards good or poor, which is what an organiser deciding on next year needs. For a series that is benchmarked over time, a five point scale is standard and easier to compare with other events, so keep whichever you started with.
What should a free event ask instead of value for money?
Whether it was worth the time. A free event still costs attendees an afternoon, travel and sometimes a day of leave, and that question captures the real price they paid. Pair it with whether the event matched what was promised, since free events are the ones most likely to drift from their description.
How do you get feedback from people who registered but did not come?
Send them a separate survey of two or three questions, never the attendee survey. Ask what stopped them, whether anything would have changed that, and whether they want to hear about the next event. No show answers usually point at timing, location or reminder emails, which the attendee survey can never reveal.
Should you collect feedback during the event as well?
A single question at the exit or after each session can work, but it is not a substitute for the survey after. Answers given while packing up are short and shaped by the last talk. The morning after survey sees the whole day, and people answer it at a desk with more time to explain.
Why ask how attendees heard about the event?
Because it decides next year's promotion budget, and nobody remembers the answer a month later. Keep it near the end and optional, and keep the options to the channels actually used, plus other. Read it next to the overall rating, since people who came through a colleague often rate the event differently from those who saw an ad.
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On writing the questions themselves, read How to write survey questions. For everything the builder can do, see the form maker. Step by step: Create a conversational form with AI, then View, export and manage your responses.
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