Flyers · Glossary
Etsy banner size: shop banner dimensions in pixels
Etsy's big shop banner is 3360 by 840 pixels, a 4:1 ratio, with a minimum of 1200 by 300, according to the Printify and Linearity guides. The mini banner is a thinner strip, given as 1200 by 160, and the shop icon is 500 by 500. Export banners as JPG or PNG at full size so they stay sharp on large screens.
An Etsy shop has one banner slot and two banner styles: a big banner with room for a photo, or a mini banner that is little more than a coloured strip with the shop name. Which one to use depends on how much the shop's products need an introduction.
Indunil Asanka · Co-founder
3 min read · Published
| Image | Size | Notes |
|---|---|---|
| Big shop banner | 3360 x 840 px, 4:1 | Minimum 1200 x 300 px (Printify, Linearity) |
| Mini banner | 1200 x 160 px | Linearity also lists 1600 x 213 recommended |
| Shop icon | 500 x 500 px | Linearity |
| Listing photo | At least 2000 x 2000 px; 3000 x 2250 recommended | Linearity |
| Profile photo | 400 x 400 px | Linearity |
| Formats | JPG or PNG; animated GIF not supported | Linearity, Printify |
Big banner or mini banner
The big banner spans the top of the shop page and carries a photo or illustration, which is useful when the products need context: a workshop, a lifestyle shot, a seasonal collection. The mini banner is a shallow strip that keeps the listings higher on the page, which suits shops where the products speak for themselves. Printify gives 3360 by 840 for the big banner and 1200 by 160 for the mini; Linearity agrees on the big banner and lists 1600 by 213 as a recommended mini size.
Why 3360 pixels wide
The big banner is shown full width on large desktop screens, and 3360 pixels keeps it sharp on high density displays. On a phone the same image is shown much smaller and may be cropped at the sides, so text and the key part of the photo belong in the middle. Printify notes the minimum accepted size is 1200 by 300; a banner at that size is accepted but can look soft on a big screen.
Keeping it consistent with the shop
The banner, the shop icon and the listing photos are seen together. A banner in the same colours and lighting as the listing photos makes the shop feel coherent, and a shop icon that matches the banner's mark helps returning buyers recognise it in their messages and orders. Seasonal banners work well for holidays and sales, as long as they are changed back when the season ends.
Common mistakes
Putting the shop name and a slogan near the edges, where phones crop. Uploading a small image that looks blurry on desktop. Using an animated GIF, which guides say is not supported. Filling the banner with text that repeats the shop name printed just below it. And forgetting the mini banner exists when the big banner pushes listings too far down the page.
Making an Etsy banner
The flyer editor has no 3360 by 840 or 1200 by 160 canvas, so it does not make Etsy banner sizes directly. Its X header canvas, 1500 by 500 at 3:1, is the closest wide shape and exports at 3000 by 1000; the image resizer and aspect ratio calculator refit it to 4:1, trimming a strip from the top and bottom. The blank 3360 by 840 PNG on this page is a ready canvas for the big banner.
Questions people ask
What size is the Etsy shop icon?
Linearity's Etsy guide lists the shop icon at 500 by 500 pixels. It appears beside the shop name, in search results and in messages, so a simple mark that reads at small size works best, and matching it to the banner's colours ties the shop together.
What size should Etsy listing photos be?
Linearity gives at least 2000 by 2000 pixels with 3000 by 2250 recommended, a 4:3 shape. The first photo becomes the thumbnail in search, so the product should fill the centre of the frame and read clearly at small size.
Can I put a sale message on my Etsy banner?
Yes, many shops update the banner for a sale or a holiday. Keep the message short and in the centre, and remember to change it when the sale ends so the shop does not advertise an expired offer, which can confuse buyers.
Does the Etsy banner show on the mobile app?
The banner is shown on phones at a much smaller size and can be cropped at the sides. Keeping text and the main subject in the middle of the 3360 by 840 frame makes sure they are visible on every screen.
Is a mini banner better than a big banner?
Neither is better in general. A mini banner keeps listings higher on the page, which helps shops with strong product photos. A big banner gives room to show the maker or the setting, which helps shops whose products need a story.
Make one with flyers
The button opens the generator with this use case already described. Change the wording to match your own.
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Written and checked by the OneCraft team. Last checked .