3 finished designs

Fashion sale flyer

Marlow & Fern takes thirty per cent off its autumn and winter racks for a fortnight and then stops, so the flyers have fourteen days to say who the sale is for and what a reduced ticket actually means. The first is an editorial poster with the dates, the four categories that are reduced and the two that are not. The second is about the fitting room rather than the discount. The third prints the shop’s returns position beside the part of it that is law rather than policy.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

Interior of a small womenswear boutique in a converted brick warehouse, a brass rail of linen coats and knitwear along a whitewashed wall, a worn timber floor and a tall arched window throwing late afternoon light across the racks, wide framing, no people, no text, no signage
M&F
MARLOW & FERN
Womenswear, Newcastle

The mid

season

sale

FOURTEEN DAYS, THEN IT ENDS
Thirty per cent off

Thirty per cent off autumn and winter, from Friday 15 May to Thursday 28 May.

Every reduced piece carries the price it sold at through March and April on the same ticket, so you can see what has moved. Nothing is bought in for the sale and nothing is marked up first. When a size runs out it is gone, because the racks are not restocked.

WHAT IS REDUCED
Wool and alpaca knitwear, sizes 6 to 20
Linen and cotton shirting, all colours
Coats and jackets, autumn range only
Basics and denim stay at full price
Scan for the reduced list, updated every morning while stock lasts.
Come and try it on
marlowandfern.example

Editorial photo poster

Marlow & Fern Mid Season Sale

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

M&F
Marlow & Fern
(02) 4926 7180 marlowandfern.example Darby St, Newcastle
Take it to the fitting room.
THE SALE RULE
SALE
Reduced does not mean final. It only means the price changed.
A sale ticket changes the price on a garment. It changes nothing else.
Try before you buy
Two fitting rooms stay open all fortnight and nobody is hurried. Most returns we used to handle were a size fixed in four minutes.
Faults are marked
A pulled thread or a soiled cuff gets a yellow tag naming the flaw. That is why the price is lower. It is written before you pay.
Alterations included
Hems and sleeve shortening are free on anything over $120, sale or not. Allow five working days, because the queue is long.

Three reasons and a pull quote

Marlow & Fern Sale Explained

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

A boutique counter of pale timber with folded knitwear stacked beside a roll of tissue paper and a small brass lamp, soft daylight from a shopfront window, blurred clothing rail in the background, wide horizontal framing, no people, no text, no signage
Marlow & Fern
Womenswear, Newcastle
A sign reading no refunds on sale items is not allowed. A shop policy cannot remove a right the law has already given the buyer.
Reduced stock carries the same guarantees as everything else on the floor.
Change of mind is a courtesy here, not a right.
A major fault means you choose, refund or swap.
A minor fault means we repair it, free.
Fourteen days for change of mind, tag on, receipt kept, sale stock included. That is our policy, not the law. A seam that opens on the second wear is a fault, and a fault is ours.
Contact
118 Darby Street, Cooks Hill NSW 2300
(02) 4926 7180
hello@marlowandfern.example
/marlowandfern
@marlowandfern
@marlow.and.fern
marlowandfern

Plain returns and guarantees sheet

Marlow & Fern Returns Sheet

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What makes these work

The poster names what is not in the sale

Wool and alpaca knitwear in sizes 6 to 20, linen and cotton shirting, autumn coats and jackets, then a fourth line saying basics and denim stay at full price. A shopper who reads that line before walking in does not arrive expecting money off jeans. The reduced list behind the QR code is rewritten each morning, because sizes go and the racks are not restocked.

The middle flyer sells the fitting room, not the discount

Three cards: two rooms open all fortnight with nobody hurried, a yellow tag on anything flawed that names the flaw, and free hems and sleeve shortening over one hundred and twenty dollars. The sentence holding it together is that reduced does not mean final, it only means the price changed. Most returns a boutique handles are a size problem that four minutes at a mirror would have solved.

The third flyer separates the shop’s policy from the law

Fourteen days for change of mind with the tag on is a courtesy the shop is choosing to offer. A major fault meaning the customer picks the refund or the swap is not a courtesy at all. Printing them in two registers, one as a promise and one as a statement of what applies to reduced stock anyway, is far more convincing than a returns paragraph that blurs the two together.

Questions people ask

Can a shop refuse a refund on sale items?

Not as a blanket rule. Store policies that say no refunds, or no refunds or exchanges on sale items, are unlawful, because the consumer guarantees are automatic and a reduced price does not switch them off. What a shop can decline is a change of mind return, since nobody is entitled to a remedy because they got what they asked for and then went cold on it, and a sign reading no refund if you change your mind is allowed. If a business advertises a change of mind policy it has to honour the policy it advertised, which is why the fourteen day window on the third flyer states its own conditions in full.

What counts as a major fault in a garment?

A major failure is one where the item is unsafe, is very different from the description it was sold under, or has one serious problem, or several smaller ones, that would have stopped a reasonable buyer had they known beforehand. Then the customer chooses between a refund and a replacement. A minor problem works the other way: the business has to fix it free of charge and may choose repair as the remedy. Consumer guarantees have no expiry date and keep applying after any warranty a business gave has run out, so a seam that opens on the second wear is still the shop’s problem in August.

If a flaw is written on the ticket, can it be claimed later?

No, and that is the entire point of writing it down. Whether goods are of acceptable quality is judged taking into account anything the seller drew to the buyer’s attention before the sale, so a pulled thread named on a yellow tag before payment is the reason the price is lower rather than a fault waiting to be argued about later. The naming has to be specific. A tag saying seconds does nothing useful, a tag saying pulled thread left cuff and soiled hem does the work, and everything the tag does not name still has to be right.

Do clothes have to carry a care label?

Yes. The care labelling mandatory standard covers clothing, household textiles, apparel, furnishings, upholstered furniture, bedding, mattresses and bed bases, and requires a permanent, legible, securely attached label carrying care instructions. Under the 2023 standard a supplier can give the instructions written in English, use the five internationally recognised care symbols, or use both. Second hand goods are exempt, and so are bags and cases of every kind, including handbags, purses, wallets and travel bags. It matters at a sale where alterations are involved, because a hem taken up in the workroom should come back with the original label still attached to the garment.

Build your own in about a minute

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Other flyer examples

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