3 finished designs

Product drop flyer

Ninepin Supply makes 120 jackets from one roll of cloth and then stops. A drop flyer for that has an unusual job, because the scarcity is real and has to be stated in a way a reader can check. One flyer is a single garment on a rail. One is a lookbook with the thirty day return promise printed at the bottom. The third is the rules: doors at 10am, two per person, no rainchecks.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

NINE
PIN
A heavy waxed cotton work jacket hanging from a bare steel rail in an empty warehouse, concrete floor and a roller door slightly open behind it, one hard shaft of afternoon light across the shoulder, square framing, no people, no text, no signage
DROP 04 · 120 MADE
The waxed chore jacket, back for one run.
Sat 14 November, 10am 38 Warner St, Fortitude Valley
@ninepinsupply

Single object drop poster

Ninepin Drop 04 Poster

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

Ninepin Supply
A waxed cotton jacket laid flat on a scarred workbench beside a tin of wax and a brass zip pull, hard side light from a warehouse window, editorial still life, no people, no text, no signage
ABOUT THE DROP
Ninepin makes one garment at a time and stops when the roll of cloth runs out. Drop 04 is 120 waxed chore jackets cut from a single 12 ounce British roll, sewn in Brisbane, and numbered inside the placket. When the last one goes there is no second run in this cloth, and no waiting list for one.
WHY 120
AND NOT MORE
One roll, one run
Cloth is bought by the roll. One roll yields about 120 jackets, and that number is on the poster before we open.
No rainchecks
We do not take names for a restock we cannot promise. If it sells out at 11am the page says sold out, not back soon.
Two per person
A limit on the day so the queue and the website see the same stock. Resale orders are cancelled and refunded in full.
THE JACKET
Twelve ounce waxed cotton, unlined, four patch pockets, corozo buttons. It arrives stiff, stays that way a month, then takes the shape of whoever wears it. Rewax at home with the tin included, or send it back in winter.
Three waxed cotton jackets hanging shoulder to shoulder on a timber rail in a small workshop, sewing machine and thread cones out of focus behind, warm work light, wide framing, no people, no text, no signage
A close view of a stitched patch pocket and corozo button on heavy waxed cotton, raking light showing the wax sheen, no people, no text, no signage
A tin of clothing wax open on a workbench with a cloth and a heat gun beside it, warm workshop light, no people, no text, no signage
The promise
Thirty days to send an unworn jacket back for a full refund, tag on, no reason needed. That sits on top of your consumer guarantees, which never expire in thirty days and cover a fault whenever it shows up.

Lookbook and returns spread

Ninepin Drop 04 Lookbook

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

How Drop 04 runs
Why it matters
  • 120 jackets exist. There is no warehouse behind the shop.
  • The queue and the website open at the same minute, from the same stock count.
  • Sold out means sold out. We do not advertise a restock we have not bought cloth for.
  • Every jacket is numbered inside the placket, one to 120.
01
Step 1, in the queue on Warner Street
  • Doors at 10am Saturday 14 November. The line forms on the footpath from 8am.
  • Two per person, sizes 1 to 5, tried on in store.
  • Card or cash, receipt printed on the spot.
02
Step 2, online at the same minute
  • The page unlocks at 10am AEST, not a minute earlier.
  • Two per account and card. Extra orders are refunded.
  • Posted Monday, tracked, three to seven days.
Sizes 1 to 5, $340. Numbered inside the placket.
A phone propped against a tin of clothing wax on a workbench, its screen dark and reflecting the workshop lamp, folded waxed cotton beside it, warm light, wide framing, no people, no text, no signage

How the drop runs

Ninepin Drop 04 How It Runs

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

What makes these work

The poster is one object and one number

A jacket on a bare rail, drop 04, 120 made. No model, no lifestyle, no second product competing for the eye. When the whole proposition is that there are 120 of something, the design that survives is the one that shows the something and counts it.

The lookbook explains why the number is 120

One roll of cloth yields about 120 jackets in this pattern. That sentence turns an arbitrary scarcity claim into a manufacturing fact, and it is followed immediately by the admission that no restock in the same cloth is coming, which is the part most drop marketing leaves out.

The rules page makes the queue and the website equal

Both open at 10am from the same stock count, both hold to two per person, and both cancel and refund the resale orders. Printing that stops the footpath queue believing the site got first pick and stops the site believing the queue did.

Questions people ask

Is it legal to advertise a product with very limited stock?

It is, provided the shortage is disclosed. Advertising a price on goods that are unavailable or available only in very limited quantities is misleading, but the ACCC is explicit that it is not misleading where the business is upfront and clear that the product is in short supply or on sale for a limited time. Naming the run size on the poster is the cleanest possible disclosure.

Does a thirty day returns promise replace consumer guarantees?

No, and the lookbook says so. A change of mind window is a voluntary policy that sits on top of the guarantees, which cover faults for a period based on what is reasonable for the product rather than a number a seller picks. A jacket that fails in month four is a guarantee matter even though the thirty days have long gone.

Can a seller cancel resale orders?

A per person limit has to be stated before the sale, applied consistently, and refunded in full when an order breaches it. These flyers put the limit on the poster, the lookbook and the rules page so nobody can say it appeared at checkout, and they promise a full refund rather than store credit. The same goes for the queue: two per person in the shop, checked at the counter rather than argued about at the door, and the same number online so neither channel is quietly favoured over the other.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make my product drop flyer

Other flyer examples

Product launch flyer

Bellbird Pantry has one carton to introduce and two very different audiences to introduce it to. A cafe owner wants to know whether it splits at 65 degrees. A shopper wants to know what is in it. The three flyers here split that job: an editorial poster with a single claim, a range sheet that lays out four lines for a buyer, and a page that walks through the three blocks on the back of the pack.

App launch flyer

Paddock Run maps roadside stalls and farm gates and shows only the ones a grower has marked open in the past day. Its launch flyers avoid the two things app posters usually do, which are showing a screenshot nobody can read at arm’s length and promising a feature list. Instead: one flyer explains the rule that makes the map trustworthy, one announces the release, and one lists in order every piece of data the app asks for.

Fashion sale flyer

Marlow & Fern takes thirty per cent off its autumn and winter racks for a fortnight and then stops, so the flyers have fourteen days to say who the sale is for and what a reduced ticket actually means. The first is an editorial poster with the dates, the four categories that are reduced and the two that are not. The second is about the fitting room rather than the discount. The third prints the shop’s returns position beside the part of it that is law rather than policy.

Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.