Driftmere Goods Monthly Business Review, April 2027

Monthly business review deck: one page per function

A monthly business review deck has to show the leadership team in minutes where the month landed against plan, which function caused the gap, and what has to be decided before next month. Driftmere Goods, an invented Australian outdoor clothing retailer, reviews April: revenue at 94 percent of plan, new customers and cash ahead, and three decisions with costs attached.

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DRIFTMERE GOODS · MONTHLY BUSINESS REVIEW

April 2027

Month 10 of FY27

Revenue 6 percent under plan, new customers and cash ahead, three decisions needed today.

Leadership team

Review held 6 May 2027

Torquay, Victoria

Slide 1 · cover · Names the month and the meeting, so the deck files against one period.

The month against plan

Six numbers, all in Australian dollars

Measure

Plan

Actual

vs plan

Revenue

$1.95M

$1.84M

94%

Orders

22,000

21,400

97%

Average order value

$88.60

$86.00

97%

Gross margin

55.0%

54.2%

-0.8 pts

New customers

6,500

6,900

106%

Cash at month end

$2.9M

$3.1M

107%

FY27 budget, phased by month
Management accounts, 30 April

02

Slide 2 · comparison · The company numbers against plan on one slide, read before anything else.

Revenue by week, $K

Weeks are 1 to 7, 8 to 14, 15 to 21 and 22 to 30 April. Week three fell 60K behind as footfall dropped after the holidays.

Week 1
Week 2
Week 3
Week 4
0150300450600
Actual
Plan

03

Slide 3 · metrics · Revenue week by week against plan, to show when in the month the gap opened.

SALES BY CHANNEL, $M

Where the gap is

Online
Stores
Wholesale
00.350.71.051.4
Plan
Actual

Online

98%

$1.21M against $1.24M. Conversion held at 2.9 percent.

Stores

92%

$0.44M against $0.48M across the three stores.

Wholesale

83%

$0.19M against $0.23M. Two orders moved to May.

Total

94%

$1.84M against $1.95M, a gap of $110K.

04

Slide 4 · metrics · Sales by channel against plan, which locates the shortfall in stores and wholesale.

Function updates

Green is on plan, amber needs watching, red needs a decision today.

Function
Status
April in one line
Owner
Online sales
Green
Conversion 2.9% against 2.8% plan
Head of ecommerce
Stores
Amber
Footfall down 11% after the holidays
Retail manager
Wholesale
Red
Two surf shop orders slipped to May
Wholesale lead
Marketing
Green
6,900 new customers at $31 each
Marketing lead
Warehouse
Amber
Same day dispatch 91% against 95%
Operations manager
Customer care
Green
First reply in 3.2 hours, rating 4.6
Care lead
Finance
Green
Cash $3.1M, $0.2M above plan
CFO
Status set by each owner on 3 May and checked by the CFO before the meeting.

05

Slide 5 · comparison · One line per function with a red, amber or green status, so the meeting only discusses the exceptions.

Warehouse after go live

The new warehouse system went live on 14 April. Dispatch dipped, returns did not.

91%

Orders dispatched same day

Against a 95 percent target. Picking slowed for ten days while staff learned the new scanners.

8.4%

Return rate

Against 9.0 percent planned. Fewer wrong size returns since size guides moved onto product pages.

06

Slide 6 · metrics · The warehouse page: the one operational number that slipped, and why.

Decisions needed today

Three decisions, each prepared by the owner with the numbers. Anything not decided today goes to the June review.

Two weekend casuals

Warehouse, until same day dispatch is back above 95 percent. About $6,000 a month. Operations manager.

Move $40K to Mother's Day

Shift budget from June to the first week of May, where new customers cost $31 against $44 in June. Marketing lead.

Credit terms for one stockist

Extend 60 day terms to the larger surf shop so its $26,000 May order ships. Wholesale lead.

07

Slide 7 · checklist · The decisions the meeting has to make today, each with its cost and owner.

May at a glance

Five dates the leadership team will check against at the next review.

5 May

Both delayed wholesale orders ship, worth $40,000 together.

9 May

Mother's Day. Gift edit live online and in all three stores from 1 May.

14 May

Warehouse system review one month after go live. Target 95 percent same day.

20 May

Winter range launches online first, stores two days later.

3 June

May business review. Owners set status by 31 May.

08

Slide 8 · timeline · What happens in May, so next month review has its checkpoints set now.

“

THE MONTH IN ONE LINE

A soft April in stores, a strong one for new customers, and a warehouse that is nearly back to normal.

Managing director

Closing the April review

Revenue 94 percent of plan, new customers 106 percent, cash 107 percent. Year to date revenue is 99 percent of plan.

09

Slide 9 · takeaway · The month summed up in one sentence the team can repeat.

Before the next review

Three decisions, five dates in May

Owners report on the casual staff, the Mother's Day shift and the stockist terms in the team channel by 16 May. The May review is on 3 June with status set by 31 May.

Driftmere Goods leadership team, 6 May 2027

10

Slide 10 · closing · Ends on the actions, owners and the next review date.

The structure

What each slide is doing, so you can reuse the order even with different content.

Slide 1cover
Names the month and the meeting, so the deck files against one period.
Slide 2comparison
The company numbers against plan on one slide, read before anything else.
Slide 3metrics
Revenue week by week against plan, to show when in the month the gap opened.
Slide 4metrics
Sales by channel against plan, which locates the shortfall in stores and wholesale.
Slide 5comparison
One line per function with a red, amber or green status, so the meeting only discusses the exceptions.
Slide 6metrics
The warehouse page: the one operational number that slipped, and why.
Slide 7checklist
The decisions the meeting has to make today, each with its cost and owner.
Slide 8timeline
What happens in May, so next month review has its checkpoints set now.
Slide 9takeaway
The month summed up in one sentence the team can repeat.
Slide 10closing
Ends on the actions, owners and the next review date.

Slide by slide

Slide one names the month and the headline. Slide two compares six numbers with plan, from revenue and orders to cash at month end; $1.84M across 21,400 orders gives the $86.00 average order. Slide three tracks revenue by week. Slide four splits sales by channel. Slide five is the function table with status and owners. Slide six is the warehouse page, where same day dispatch fell to 91 percent after a system change. Slide seven lists the decisions. Slide eight sets five dates for May. Slide nine sums up the month in one line. Slide ten records actions and the next review date.

How to adapt this deck

A services business should replace orders and average order value with utilisation and average project value, and use billable hours by week for the line chart. A business with more than eight functions should split the status table into two slides by division, keeping one word per row. If the month was on plan everywhere, shorten the deck to the numbers, the status table and the next month dates, because the review exists to deal with exceptions, not to repeat good news.

What business guidance says

Business Queensland advises setting goals and KPIs that are achievable and relevant, tracking milestones along the way and reviewing progress regularly. Its guide to trend analysis recommends comparing current data with historical data to spot movements early and inform decisions. A monthly review does both: plan against actual for the month, and the weekly trend that shows when a gap began.

What makes this deck work

The gap is located, not just reported

Slide two shows revenue at $1.84M against $1.95M. Slide three shows the gap opened in the third week, and slide four puts it in stores at 92 percent and wholesale at 83 percent while online held 98 percent. By slide five the meeting knows exactly which owners to talk to.

Status is one word per function

The table on slide five gives seven functions a status of red, amber or green and one line each. Only wholesale is red, so the meeting spends its time there and on the two ambers, instead of hearing seven updates of equal length.

Decisions come with costs

Slide seven asks for three decisions, each with an owner and a number: two weekend casuals at about $6,000 a month, $40K moved to Mother's Day where new customers cost $31 instead of $44, and credit terms for a $26,000 order. The review ends with things decided, not noted.

Questions people ask

What should be in a monthly business review deck?

The headline numbers against plan, the trend within the month, the split by channel or division, a status line for each function, any operational page that needs explaining, the decisions needed, next month's key dates and the actions agreed. Ten slides keeps a review to about an hour.

How is a monthly business review different from a quarterly one?

A monthly review is operational and short: what moved this month, why, and what to decide now. A quarterly review steps back to the plan, adds trends across three months and often revisits targets. Keep the monthly deck to exceptions so the quarterly one has room for strategy.

How do I use red, amber and green status well?

Define each colour on the slide, let each owner set their own status before the meeting, and have one person check it. Red should mean a decision is needed today, not that a number is slightly low. If everything is green every month, the thresholds are too loose.

Should a monthly review show weekly data?

Yes, when the month has a story inside it. A weekly line against plan shows whether a shortfall was steady or started on a specific week, which points at the cause. Label partial weeks clearly, as the nine day final block here is, so the jump is not misread.

Who should present each section of a business review?

The owner of each function, for their red or amber items only. The finance lead presents the company numbers at the start, and the chair runs the decisions slide. Green functions do not present, which keeps the meeting short and rewards owners who hit plan.

Can I reuse this deck structure every month?

Yes. Keep the same slide order and update the numbers, so attendees know where to look. Each save adds a version, and the history drawer lists the most recent 50, so last month's figures can be previewed or restored when you need to compare.

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Written and checked by the OneCraft team. Last checked .