Rootline One Pager

Startup one pager deck

An eight slide startup one pager deck for Rootline, an invented soil testing subscription for broadacre farms, written to be read without a founder in the room. It puts the whole business in one paragraph on slide two, six traction numbers on slide four and an honest strengths and weaknesses read on slide five, then names the $4M Series A it is raising.

Create a presentation with OneCraft8 slides, read in order

Every slide, in order

The whole deck as it renders, one slide after another. Read it the way the audience would.

Landscape photograph of a wheat field in late afternoon light, even crop rows stretching to a distant treeline, clear sky, wide editorial composition, no text, no logos
Landscape photograph of a wheat field in late afternoon light, even crop rows stretching to a distant treeline, clear sky, wide editorial composition, no text, no logos

Company one pager, August 2026

Rootline

Soil testing and fertiliser planning, sold as a subscription.

Ellie Sandberg

Co-founder, Rootline

Slide 1 · Cover: the company in one line, soil testing sold as a subscription, with the founder.

In one paragraph

Rootline is soil testing for broadacre farms, sold as a subscription. We post a sampling kit, run the lab work and return a fertiliser plan per paddock inside eight days.

14% less fertiliser

Average saving against the grower baseline rate, with yield held across three seasons.

8 day turnaround

Sample to plan through our own lab, fast enough to change this season's order.

Per paddock rates

A plan with numbers on it, not a lab report the grower has to interpret alone.

02

Slide 2 · In one paragraph: the whole business in four sentences, three numbers underneath.

The gap

Why growers overspend

A typical broadacre grower tests soil once every three to five years, on a handful of points, and fertilises the whole farm to the average result. The paddocks that need less get the same rate as the ones that need more. Fertiliser is the second largest input cost on most farms, and roughly a fifth of it is spread where it changes nothing. The reason is not stubbornness. Testing has been slow, agronomist time is scarce at exactly the moment growers need a decision, and the results usually arrive as a spreadsheet nobody turns into a plan.

01
Testing is too slow

Sample to result runs three to five weeks at most labs, which lands after the fertiliser order has to be placed.

02
Results are not a plan

Growers get numbers, not rates. Turning a lab report into a per paddock plan needs agronomist hours nobody has in season.

03

Slide 3 · The gap: why growers overspend on fertiliser, and why nobody has fixed it.

Where we are

Three seasons in, all figures as at 31 July 2026.

386

Farms subscribed

Across four grain growing regions in two states.

$2.4M

Annual recurring revenue

Average subscription $6,200 a farm per year.

91%

Season on season renewal

Measured at the start of the third season.

14%

Average fertiliser saving

Compared with the grower baseline rate, yield held.

8 days

Sample to plan

Median turnaround through our own lab since March.

11

People

Four in the lab, three agronomy, four building the product.

04

Slide 4 · Where we are: six figures as at 31 July, from 386 farms to $2.4M of recurring revenue.

Position

Honest read, August 2026

Where Rootline is strong, where it is thin, and what has to go right in the next two seasons for this to be a national business rather than a regional one.

Strengths

Own lab, so turnaround is ours to control. Renewal at 91 percent. Agronomists on staff, not contracted per job.

Weaknesses

One lab in one location. Sales still runs through field days and word of mouth, which does not scale past a state.

Opportunities

Carbon and nutrient reporting is becoming a condition of supply for grain buyers, and our data already answers it.

Threats

A dry season cuts input spend across the board, and two fertiliser resellers are bundling free testing to hold volume.

05

Slide 5 · Position: strengths, weaknesses, opportunities and threats in four honest boxes.

The next five things

In order. Each one unlocks the one below it.

1

Second lab in the west

Removes the freight leg that adds four days for western growers and doubles peak capacity.

2

Reseller channel

Two agronomy groups reselling Rootline to their own client books, on a revenue share.

3

Buyer reporting pack

Nutrient and carbon reporting in the format grain buyers are starting to require at delivery.

4

Imagery layer

Pair soil results with satellite biomass so rates vary within a paddock, not just between them.

5

Third region

Enter the northern grain belt with the reseller model rather than our own field team.

06

Slide 6 · The next five things: a roadmap in order, each item unlocking the next.

What we believe

Six things that shape every decision here

1

Test more, spread less

2

Days, not weeks

3

A plan, not a report

4

Own the lab

5

Per paddock, always

6

Yield first, cost second

07

Slide 7 · What we believe: six short principles behind every decision.

Happy to walk you through the numbers

We are raising a $4M Series A in October to fund the second lab and the reseller channel.

Founder

Ellie Sandberg

Email

ellie@rootline.example

Mobile

0412 884 300

08

Slide 8 · Close: the $4M Series A raising in October and the founder's direct contact.

What makes this deck work

The whole business in one paragraph

Slide two explains Rootline in four sentences, with 14 percent less fertiliser, an eight day turnaround and per paddock rates underneath. DocSend's research puts investor time on a deck under three minutes, so the reader who stops here still understands the company.

Six numbers, no chart

Slide four gives 386 farms, $2.4M of annual recurring revenue, 91 percent renewal and the average saving as six figures dated 31 July 2026. At this length a grid reads faster than a graph, and each number carries one line of context.

It admits the weaknesses

Slide five names one lab in one location and sales that run through field days as weaknesses, next to the strengths and two named threats. Visible describes the teaser deck as four or five slides sent before a meeting; this one spends one of its eight slides on being honest, which earns more trust than all strengths.

Questions people ask

What is a startup one pager deck used for?

It is sent ahead of a meeting so an investor can decide whether to take one. Rootline's eight slides are written to be read with no founder present: the business in one paragraph, the gap it fills, six dated numbers, an honest SWOT, the roadmap, six principles and the $4M Series A it raises in October.

How does a read alone deck differ from a pitch deck presented live?

Every slide has to carry its own explanation. Rootline's gap slide runs a full paragraph plus two numbered causes, which would be too dense to talk over but works when read at a desk. A presented deck can leave sentences to the speaker; a one pager deck cannot, so it trades big visuals for complete statements.

How many slides should a startup one pager deck have?

Five to eight. Rootline uses eight because each answers a question an investor has before a first meeting: what it is, why the gap exists, how far along it is, what could go wrong, what comes next and how much it is raising. Y Combinator's seed deck advice to keep slides legible and simple matters more when nobody is there to explain.

Can I turn an existing pitch deck into a one pager deck?

Yes, by cutting rather than shrinking. Keep the paragraph, the traction grid, the SWOT and the ask, and ask the AI assistant to delete the slides that only work with a speaker. Or describe the business and its numbers in the generator and set the length to eight. Free plans cap a deck at six slides, so eight needs a paid plan.

Should a one pager include a SWOT?

It fits here because the reader is alone. Slide five gives strengths, weaknesses, opportunities and threats in four boxes, which answers the questions a founder would normally handle out loud. The builder's matrix element offers three kinds, a two by two quadrant, a three by three axis and this SWOT layout.

How current do the numbers on a one pager need to be?

Current enough to date them. Slide four states its six figures as at 31 July, from 386 farms to $2.4M of recurring revenue, because a reader with no founder in the room cannot ask when they were counted. An undated number is quietly assumed to be the best one the company ever had.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make one like this

Other presentation examples

Angel investor pitch deck

Twelve slides and twelve minutes, in front of a room of individuals who each write their own cheque. Salt Cove Shellfish is an invented Massachusetts hatchery that breeds oyster seed and licenses the line to other hatcheries. This deck carries the three things a venture deck leaves out and an angel committee insists on: projections with the assumption printed beside them, a slide listing what could go wrong, and the deal terms with a target closing date.

Seed pitch deck

A seed round for Clearwell, an invented American company that posts you a water test kit and then sells you the filter your result actually calls for. The slide order follows the template Y Combinator publishes rather than the corporate pitch order: problem, solution, then the growth curve on slide four, a second metrics slide, and the one non obvious belief the whole business rests on.

Pre seed pitch deck

A complete pre seed round for Burrow, an invented veterinary software company with a prototype, three unpaid design partners and no revenue at all. It is built the way pre seed decks are actually built rather than as a shrunken seed deck: the founders arrive on slide two because at this stage the founders are the investment, and the traction chart is replaced by the evidence a pre revenue company can honestly show.

Want the steps in the builder? Read Add, reorder and restructure slides, then Make a pitch presentation with AI. For everything this generator can do, see the presentation maker.

Sources

Written and checked by the OneCraft team. Last checked .