Retail store templates for small shops, in store and online

The shop floor and the screen

A small retail store now runs two shops: the one with a door and the one on a phone. The shop floor needs promotion that brings people in, such as sale flyers, pop up announcements and gift card offers, and a way to ask customers about their visit. The online store needs product pages people trust, clear delivery and returns information, and an easy path to buy. Both depend on the same policies: what happens when a customer wants a refund, and what the law requires regardless of the sign on the counter.

Promotions, loyalty and policies

Promotions work best when they are specific: dates, the discount, what is included and what is not. Gift cards bring in cash and new customers, and in Australia most gift cards sold to consumers must last at least three years. Loyalty programs keep regulars coming back if the reward is simple. A refund and returns policy has to sit alongside the consumer guarantees, which apply whatever the shop policy says. The examples below cover each of these as finished pieces that can be read in full.

Who the kit is for

The kit is written for independent retailers in Australia, from gift and homewares shops to boutiques and makers with a market stall and an online store. Consumer guarantees are set by the Australian Consumer Law, and state consumer affairs bodies publish guidance for businesses. Prices are in dollars with GST at 10%, the shops are invented, and each card opens a complete example rather than an outline, so the copy and layout can be judged directly.

Promotions people act on

A sale flyer should say the discount, the products or departments it covers, the dates, the hours and anything excluded, such as gift cards or sale items. Use one clear headline and one call to action. The flyer designs in this kit can be printed at A4 for the window and resized to a square Instagram post or a story from the same design, so the promotion looks the same in the shop and online.

An online store beside the shop

An online store needs product pages with clear photos, sizes and prices, delivery and pickup options, and the returns policy one click away. Sites builds the store as code, with the products and orders in the site own database; a hosted site database needs the Pro plan or a connected Supabase account, and taking card payments through Stripe needs a paid plan and a connected Stripe account. The store examples here show a few product ranges.

Refunds and the consumer guarantees

A refund policy can offer more than the law requires, such as change of mind returns, but it cannot take away the consumer guarantees. A product that is faulty, not as described or not fit for purpose gives the customer rights to a repair, replacement or refund whatever the sign says. Avoid wording such as no refunds. The refund and returns policy example in this kit is written for an online store with that in mind.

The tools behind the kit

• AI flyer maker
• AI website builder
• AI app builder
• AI document generator
• AI form builder

Step by step in the builders: Create a flyer for Instagram and print, then Resize one flyer for every social size.