Content creator agreement, Fernbrook Skin and @lila.makes
Influencer agreement template with the posts, dates and rights in one table
A creator deal is a schedule of posts and a set of permissions, and the disputes are about the reuse and the disclosure, not the fee. This agreement lists each deliverable with its platform and live date, splits the $2,400 fee across delivery, gives the brand a 12 month licence rather than ownership, and puts the ad label rule in the creator's obligations.
The document, page by page
Every page as it renders and as it prints, with nothing summarised. Read the wording before you reuse it.
Section by section
What each section is for, so you can keep the ones you need and drop the rest.
- Cover
- A dark overlay cover with the campaign name and both parties.
- Parties and campaign
- The brand, the creator and the Spring Serum launch in one paragraph.
- 1. Deliverables
- Five rows with platform, format, live date and notes.
- 2. Fee and payment
- $1,200 on signing, $1,200 after the last deliverable; product gifted at $180.
- 3. Brief and creative control
- Own style, no scripting, three required elements.
- 4. Approval
- Drafts 3 days early, one round in 2 business days, facts only.
- 5. Disclosure
- Paid partnership tool and #ad first line, with a warning callout.
- 6. Licence and ownership
- Creator owns; 12 month licence, 60 day whitelisting, $400 extensions.
- 7. Exclusivity
- No competing skincare content for 60 days from the last live date.
- 8. Performance
- No reach guarantee; insights shared 7 days after each post.
- 9 and 10. Termination and general
- 5 days to remedy a breach; delivered items are paid for.
- Signatures
- The brand's marketing lead and the creator sign and date.
Clauses in this document
Licence versus ownership, and what usage rights cost
The most expensive clause in a creator agreement is the one that looks free. When a brand takes ownership of the content, or a perpetual licence, it is buying rights it will probably never use, and a careful creator prices that in. This agreement scopes the licence to what the campaign needs: 12 months, organic reposting, paid ads on the two platforms where the campaign runs, whitelisting for 60 days. Everything outside that boundary stays with the creator, and the boundary itself is priced at $400 per asset per further 6 months. When the campaign performs and the brand wants the reel running next autumn, the conversation is a purchase order, not a negotiation.
How to adapt this document
For a long term ambassador, replace the campaign table with a monthly deliverables minimum, pay a monthly fee, and extend exclusivity to the whole term, priced accordingly. For a gifted collaboration, the fee table goes and the product value stays, but clause 5 does not move: disclosure is required whenever there is a material connection, free product included. For an agency deal, add the agency as a party, route payment and approval through it, and keep the licence running from creator to brand so the rights chain stays clean. In every version, keep the deliverables table; the schedule is the contract.
What makes this document work
Five deliverables, each with a platform, a format and a live date
The table turns three posts and two story sets into rows: a 15 to 30 second reel on 4 October, a before and after carousel on 11 October, a TikTok on 18 October, and two story sets carrying the link and the discount code. Nobody argues about what a post is; the format column already said.
Approval is one round, limited to facts
Clause 4 gives the brand 2 business days for one round of changes, and only for factual errors and missing required elements; a second round exists solely for brand safety. That sentence protects the creator's voice, which the brand is paying for, and the brand's claims, which the regulator reads.
The licence prices its own extension
The creator keeps ownership. The brand gets 12 months of organic reposts and paid ads on Meta and TikTok, whitelisting for 60 days, and no print or television. After 12 months, further use costs $400 per asset per 6 months, so reuse in year two is a purchase at a known price rather than a dispute about what was implied.
Questions people ask
Who owns influencer content?
The creator, unless the contract says otherwise. Brands usually take a licence, as this one does: 12 months, named platforms, organic and paid use. Buying content outright costs far more than licensing it, so a well drafted agreement scopes the licence tightly instead of transferring copyright.
Do sponsored posts have to be labelled as ads?
Yes. In Australia the AANA Code of Ethics requires advertising to be clearly distinguishable, and in the US the FTC's endorsement guides require clear disclosure of material connections. Clause 5 makes the paid partnership tool and #ad in the first line the creator's contractual obligation on every deliverable.
What is whitelisting?
The brand running paid ads from the creator's own handle, so the ad reads as the creator's post. It uses the creator's identity, which is why this agreement both permits and limits it: 60 days, Meta and TikTok only, inside the 12 month licence.
How much should a creator charge?
Rates move with follower count, engagement and usage rights, and published benchmarks vary widely, so quote against the deliverables table rather than a follower number. Five deliverables with formats and dates, plus a 12 month licence and whitelisting, is a package another brand can price like for like.
Can the brand edit the content?
Not the creative. The brand may correct factual errors and require the missing product name, code or link, in one round within 2 business days. It may not script the content, and a second round is allowed only for a brand safety issue, not a preference.
What happens if a post underperforms?
Nothing contractual. Clause 8 says no level of reach or sales is guaranteed; the fee pays for the work, not the outcome. The creator shares insight screenshots 7 days after each deliverable, so the brand gets real numbers for its next campaign instead of a refund argument.
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