Survey form templates, question by question

One decision behind every survey

Each of the thirty surveys in this group is built around the decision its owner has to make afterwards. Twelve ask customers about a product or a purchase: website, product and app feedback, an onboarding check in, a churn survey, a post purchase survey, a customer effort score, brand awareness, market research, pricing, a concept test and a newsletter reader survey. Five follow a visit to a restaurant, a hotel, a medical practice, a gym or a rented home. Six ask staff about engagement, onboarding, remote work, wellbeing, inclusion and their manager. Four ask about learning: training, a webinar, a course and a school's parents. Three go to volunteers, a council's community and a supplier. When writing your own, decide what will change because of the answers, then cut any question that cannot change it.

Why these are conversational

All thirty are conversational forms, one question to a screen. A survey is answered on a phone more often than not, and a single question at a time keeps the effort of each step low. Fifteen of them use a rating grid to ask several statements on one screen; a required grid counts as answered once any one row is answered, so a survey that needs every row says so in the question. A conversational form can also carry a file upload, long text and an email field. Logic rules can send a respondent past a question that does not apply to them, though a question that can be skipped that way must be optional, because the required check still runs at submit. Six of the surveys are Australian. Every page lists each screen in order with its kind and whether it is required.

Reading the results

Responses land in a table and export to a CSV with one column per question. A rating grid exports as one column of statement and answer pairs rather than one column per row, which is worth knowing before planning a spreadsheet. No email goes to the person answering, and nothing is stored until they submit. Each survey says how its answers will be used, which is the line most likely to raise the response rate.

Every page in this collection

• App feedback survey template for crashes, speed and missing features

  An app feedback survey has to collect what developers can act on: which platform and version, how often it crashed, where it is slow and what users want next. This template asks those in eight short screens, counts crashes for this week only, and takes an optional screenshot of the problem.

• Brand awareness survey template with unaided and aided recall

  A brand awareness survey measures how many people in a market know a brand, first without any prompt and then from a list, and what they think of it. This template asks unaided recall before any brand is shown, then aided recall, purchase and consideration from the same eight names, and an association grid.

• Cancellation survey with a main reason and a pause offer

  A cancellation survey has to capture why a subscriber is leaving in a form the business can act on, while the decision is still fresh. This one asks for a single main reason, then what would have kept them, where they are going instead, and whether a pause would do.

• Community consultation survey for a council park upgrade

  A community consultation survey asks residents how they use a place, what matters to them and which option they prefer before a council decides. This one does it for an Australian shire park upgrade in ten screens, with a seven item priorities grid and a choice between two concept plans.

• Concept testing survey template: two concepts, one preference

  A concept testing survey shows people a product idea before it is built and measures how appealing and believable it is, so a team can choose between ideas on evidence. This template rates two written concepts one at a time on the same scales, then asks which one people would choose and why.

• Customer effort score survey template for closed support tickets

  A customer effort score survey asks how easy it was to get an issue handled, on a seven point agreement scale, straight after the ticket closes. This template pairs that one statement with the ticket number, the channel, what got in the way, whether the issue is actually fixed and how many contacts it took.

• Customer onboarding survey template: the day 30 check in

  A customer onboarding survey has to find out, about a month after sign up, whether new customers reached the goal they signed up for and where setup slowed them down. This template asks the goal and whether it was met, then the hardest step, the help used, time to value and confidence from 1 to 5.

• Diversity and inclusion survey template with optional demographics last

  A diversity and inclusion survey has to measure whether people feel they belong and are treated fairly, then check whether those experiences differ between groups, without forcing anyone to disclose who they are. This template asks belonging and fairness first and puts six demographic questions last, each optional with prefer not to say.

• Employee engagement survey template: 20 statements in five themes

  An employee engagement survey measures how committed and supported people feel at work, across enough themes to show where to act and anonymously enough that people answer honestly. This template groups twenty agreement statements into five grids, direction, manager, growth, recognition and team, then asks the employer recommendation question.

• Employee wellbeing survey template with workload and support items

  An employee wellbeing survey has to find the work conditions that wear people down, workload, isolation, aggression and poor support, without asking anyone about their health. This anonymous template for an Australian home care provider rates six psychosocial hazards by frequency and checks whether staff know where to get help.

• Gym member satisfaction survey for classes, equipment and hours

  A gym member satisfaction survey has to show where members are frustrated, the equipment, the timetable or the crowding, in a way that points at a spending decision. This one asks when people train, rates each equipment area in one grid, checks crowding at their usual time and ends with the one change they want.

• Hotel guest satisfaction survey from check in to check out

  A hotel guest satisfaction survey has to show which part of the stay let a guest down, tied to a room so someone can fix it. This one follows the stay in order, from check in through a four item room grid, staff and breakfast, then asks whether a problem was reported and fixed.

• Manager feedback survey with twelve behaviours rated by frequency

  A manager feedback survey lets a team tell its manager, anonymously, which everyday behaviours help them work and which get in the way. This one rates twelve observable behaviours by how often they happen, adds one to ones, development and workload, and ends with one thing to keep and one to change.

• Market research survey template for a new product launch

  A market research survey for a launch has to establish how the target buyer behaves today before testing what they think of the new product, so reactions can be read against real habits. This template covers frequency, channel and spend, then shows a written concept and asks for appeal, purchase likelihood and an expected price.

• New hire onboarding survey at day 90

  A new hire onboarding survey asks recent starters what helped and what was missing in their first months, early enough that the answers can fix the process for the next intake. This day 90 version covers role clarity, day one readiness, the buddy, a training grid, manager check ins and whether the person feels part of the team.

• Newsletter reader survey on topics, frequency and format

  A newsletter reader survey asks subscribers what they want more of, how often they want it and how they read it, so the next issues fit their week. This one does it in seven screens for a weekly money newsletter, ending with a single question on interest in a paid tier.

• Parent survey for a school: communication, safety and care

  A parent survey for a school has to find out whether families hear what they need, in the way they read it, and whether they trust the school with their children. This anonymous template for an Australian primary school maps the channels parents actually use, then asks five agreement statements on communication, safety, teaching, homework and bullying.

• Patient satisfaction survey template for an Australian GP clinic

  A patient satisfaction survey for a general practice has to find out how a visit felt from booking to consultation without collecting anything that identifies the patient. This anonymous template asks about waiting, reception, being listened to, clear explanations, privacy and access, then invites one suggestion.

• Post purchase survey template: discovery, checkout and delivery

  A post purchase survey has to walk the order from the buyer's side, from how they found the shop to the moment the box was opened, so each team sees its own part. This template asks one question per stage, adds an optional photo of the product at home, and ends on a recommendation score.

• Pricing survey template with the four Van Westendorp questions

  A pricing survey finds the range of prices buyers will accept by asking where a price becomes too cheap to trust, a bargain, expensive and too expensive. This template asks those four Van Westendorp questions for a paid app plan, after current spend, and follows them with the features people would use and who they are.

• Product feedback survey template with a feature importance matrix

  A product feedback survey has to find out which features customers rely on and what is missing, segmented by who they are and how long they have used the product. This template asks tenure, role and main use first, then puts six features into one importance grid, and closes with price fairness and a recommendation score.

• Remote work survey template: setup, focus and connection

  A remote work survey has to show how people actually split their week and what each place is good for, before a company sets or changes its hybrid policy. This template asks days remote and commute, checks the home setup, compares focus at home and in the office, and asks what the office is for.

• Restaurant feedback form with a course by course rating grid

  A restaurant feedback form has to tell the kitchen and the floor team which part of a visit worked and which did not, without making diners write an essay. This one puts every course plus service, ambience and value into one rating grid, then asks for the server, the best dish and whether they would return.

• Student satisfaction survey template for an Australian training provider

  A student satisfaction survey for a training provider has to show whether trainers, assessments and materials worked, and whether the course led anywhere for the learner. This template, written for an Australian registered training organisation, rates the trainer in one grid, asks if assessments were fair and ends with the employment outcome.

• Supplier feedback survey: how your suppliers rate you as a customer

  A supplier feedback survey asks the businesses that sell to you how you are to work with: whether you pay on time, forecast honestly and answer the phone. This one turns that into seven screens for a food manufacturer's procurement team, ending with whether each supplier wants to keep the account.

• Tenant satisfaction survey template on repairs, contact and renewal

  A tenant satisfaction survey template asks renters how well their property manager responds, fixes things and handles inspections, and whether they plan to stay. This one covers all of that in eight screens for an Australian agency, with a five line repairs grid and a renewal question.

• Training feedback form: objectives met and what staff will apply at work

  A training feedback form has to show whether a session did its job, not only whether people enjoyed it, which means asking if the objectives were met and what will change at work. This one rates the trainer in a grid, checks pace and confidence, and requires one specific thing each person will do differently.

• Volunteer survey on role fit, training and recognition

  A volunteer survey asks the people who give their time whether the role suited them, whether they were trained and valued, and what would bring them back. This one does it in eight screens for a wetlands charity, from the role they held to the barriers that make volunteering harder.

• Webinar feedback survey template: content, audio and next topic

  A webinar feedback survey has to separate what was said from how it came across on screen, and use the moment to decide the next session. This template asks whether people watched live or on replay and at what level, rates content, sound and length separately, and ends with a vote on next month's topic.

• Website feedback survey template: task, success and one fix

  A website feedback survey should ask what the visitor came to do and whether they managed it, before asking how they feel about the site. This template does exactly that in seven screens, then asks how easy it was, the one thing that got in the way, the device and whether they would return.